L.A. Radio Trio Gets West Hollywood
In early 2009, Los Angeles radio station 97.1 FM TALK was transformed into
a less-expensive-to-produce music format. Casualties of this change included
air personalities such as comedian Adam Carolla, the controversial Tom
Leykis, and the popular trio of Frosty, Heidi and Frank. After several
months of podcasting to satisfy their loyal fans, the trio has returned
to the air as the newest addition to TALKRADIO 790 KABC. Station management
planned a welcome back party and it goes without saying - no other city
parties like West Hollywood.
Hundreds of people have packed Key Club on a Saturday night for this
special event. Bodies are packed so tightly that undoubtedly some new friends
will be made tonight. Despite the fact that the event is starting an hour
late, everyone seems to be in a festive mood, except perhaps for the cocktail
runners who are having a bit of trouble making their way through the crowd
to serve drinks. After appearing on stage to make a few brief opening comments,
Frosty, Heidi and Frank have bravely decided to venture into the crowd
to mingle with their fans. Some in attendance appear happy just to say
hello or get an autograph, while others are getting a little more personal
with a hug or a kiss.
Frosty is a rotund figure who, by his own admission, loves food and
has 'given up' on weight loss. He is also a musician and can often be heard
playing an electronic keyboard during the FHF broadcast for comedic effect
or to underline a point. Heidi frequently discusses previous relationships
with both men and women, although she claims to be a lesbian. In addition
to being a radio personality, Frank is also an entrepreneur selling merchandise
such as drinking glasses, t-shirts, and even undies on his website FrankArmy.com.
As the trio makes their way through the sea of adoring fans, Key Club
is rocking with live music. Providing the evening's entertainment are the
bands Red Muffs (pictured) and Barbed Wire Boys. The music is nice and
loud, the liquor is flowing and Frosty, Heidi and Frank (referred to on-air
by listeners occasionally as 'The Triplets') seem to be most appreciative
of all the attention. For those who think no one listens to live, local
talk radio, the enthusiasm shown by this crowd seems to indicate otherwise.
Assuming they have offended someone, the trio ends each broadcast by
apologizing individually to anyone or anything they have discussed during
the show. Frosty, Heidi and Frank are back on the air weekdays from 9 am
to noon on KABC and, judging from the turnout at tonight's welcome back
party, no apologies are necessary.
For more information: http://www.frostyheidiandfrank.com
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